Search Engine Optimization [SEO] is part and parcel of making a website visible right at the top of search results when a potential customer or users type some keywords on Google and other engines. If a website comes up on the top, people can see it first and chances are many of them will click the link. So, the importance of SEO techniques is vital to doing business through the web. India is home to affordable white hat SEO services for startups and small to medium businesses.
India is known for the professionals who believe in the White Hat SEO techniques to rank website high using genuine means. In fact, businesses owners from across the world have faith and trust in the Indian professionals to use authentic optimization methods that are approved by Google.
What are White Hat SEO and Black Hat SEO?
The White Hat SEO is a transparent and authentic way to rank a website higher on the search results. The SEO professionals who are good guys and believe in fair business use this technique. There are some characteristics of professionals who use White Hat SEO.
They believe that content is king. So, they create and use only genuine and relevant content that is useful for the client’s target customers. Google can identify a good content using its modified algorithm. It can detect duplicate and bad content. Any inferior content that is not useful to the readers is a bad content or it may also be misleading by using wrong facts. So, the genuine SEO professional try to make important content stand out using some tools like P TAGs and header TAGs and use CSS in the client’s websites. On the other hand, Black Hat SEO uses duplicate content which is of no use to the readers.
The White Hat SEOs do not misuse META Tags. They implement it cleverly and strategically for search engines. The wrong guys think that they can exploit META tags to get ranking falsely.
Another difference is that White Hat SEO believes that great content itself is a way to get great backlinks. They do not get some inbound links through unfair means for higher rankings. Google acts against such wrongful means of getting inbound links. Moreover, there are genuine backlink techniques that give good ranking results. But the wrong guys adopt false methods such as buying the links.
The White SEO India professionals do not stuff keywords unnecessary in content to get rankings. There are only a few keywords in their blogs, articles or any other content so that search engines can pick the content on the basis of its usefulness.
How to get affordable SEO?
For small businesses, White Hat SEO is expensive due to the genuine efforts of the professionals put in ranking of website high. You get services from Web Media King such as keyword analysis, article/blog writing and submission, social bookmarking, linking analysis and strategy, genuine link building and others. At the same time, it is possible to get these authentic services at an affordable price.
A way to get affordable services is to compare many companies whose seo service packaging is competitive. There are many affordable white hat SEO India companies whose pricing is aimed at smaller businesses.
When you find one such service provider company, it would be good to opt for the lowest or middle package as per your seo ranking requirements.
If your budget is too small, avoid buying the entire gamut of the services. Pick the select services which will bring up your website gradually up on the search rankings. Later when you have the budget, you should move up to the higher pricing to maintain the high ranking for many years.